Many people in the legal industry have heard of Scorpion Legal Marketing. They are one of the oldest and most popular legal marketing companies available to attorneys looking to enhance their online presence. You may be considering Scorpion Legal Marketing either to get started with your digital marketing strategy or to help improve your existing one. Therefore, we are going to explore some of their products and services to give you an idea if their company is a right fit for your firm.
Scorpion Legal Marketing’s Website Design and Development
Scorpion Legal Marketing offers services such as designing a website that both looks great and is user-friendly. Many of their designs are over-the-top (you can be the judge on whether that is good or bad), including eye-catching colors, lots of images, and unique effects.
For some businesses, these designs may be too overdone, as they just won’t fit the style of the brand. However, some businesses will find that the designs fit their brand perfectly. Whether or not the designs fit your brand is up to you and the brand personality you are trying to convey.
While Scorpion Legal Marketing is admittedly good at designing attorney websites, they may need to do a little work on the actual development side of the websites. Development entails the coding and technology that is used to build the website, make it look the way it does, and function the way it is supposed to.
Their designs can cause two main issues: slow loading page speed and rigidity integrating with other platforms. Since their designs are so detailed and include lots of images, this can slow down how fast the pages load, which directly affects your quality score and where Google decides to rank your website online. Furthermore, the longer it takes your pages to load, the more likely a potential customer is to click away from your website. Ideally, your website should fully load in under 3 seconds.
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Since Scorpion Legal Marketing websites are custom-coded, it can also cause issues if you want to make any changes to your website or decide to stop working with Scorpion Legal Marketing. Because they use a proprietary system, you or another agency may not be able to make changes or additions to your website. Therefore, you may want to find a law firm marketing agency that builds websites on a more popular platform, such as WordPress.
Law firm website design and development services from Scorpion Legal Marketing can cost anywhere from $1,000 to $20,000 depending on the amount of customization, features, and add-ons you would like. Oftentimes, they offer a low up-front cost to setup the website, then a large monthly fee for their paid advertising services. At Veritas Law Firm Marketing, we don’t charge any hidden set-up fees, taxes, or credit card processing fees. All our fees are completely transparent and bundled into your monthly cost. Everything is laid out ahead of time, so you know exactly what to expect, and never get hit with a surprise increase.
Scorpion Legal Marketing’s Search Engine Optimization
There are many Scorpion Legal Marketing websites that rank high in search engine results. The company is capable of putting together a strategy for you that will help your website rank high as well. However, the problem with their SEO services is that they are not necessarily built on long-term strategies.
Most of their strategies are centered around paid search advertising (such as Google Ads or social media advertising). While this strategy can work quickly and effectively if you know what you’re doing, it is not effective in the long-term. If you ever decide to move away from paid advertising, your search rankings will drop accordingly. With paid ads, you are basically “renting” the listings. Unless you are focused on a long-term organic law firm SEO strategy, you will never have long-lasting consistent results, unless of course you pay for it.
For higher paying customers, Scorpion Legal Marketing likely invests in a more long-term strategy that involves the paid advertising in combination with local SEO, content marketing, link building, and other strategies that are going to last long after you implement them.
Therefore, if you plan to work with the company for SEO, we recommend only doing so if you are ready and willing to invest substantial sums of money to enhance your paid search portfolio as well as an organic SEO strategy.
Scorpion Legal Marketing’s PPC/Paid Advertising
Implementing a combination of organic SEO and paid advertising is one of the best strategies to really get your law firm and brand out there for new potential clients to find you online. Scorpion Legal Marketing offers the ability to create paid advertising strategies that are customized to each of their clients.
While this strategy will work for many, it is not right for all, and some businesses will need to go through a period of trial and error to find a strategy that works best for them. On top of that, Scorpion Legal Marketing does have some poor reviews about the value of their overall service.
Scorpion Legal Marketing usually charges an upfront fee that is put toward getting an online presence and strategy established. Then, the client will have to pay on a monthly basis to continue their paid advertising strategy. Therefore, you should anticipate some amount of time in the beginning where you may actually lose money, since your strategy hasn’t been fully worked out.
As we noted above, Scorpion Legal Marketing is one of the oldest and most popular legal marketing agencies. They are well-established and have a very good amount of resources on hand to implement a marketing strategy tailored to your law firm.
However, we do have some concerns about the amount of resources going toward primarily paid advertising and search engine optimization. We feel that the best strategy for ensuring long-term results online is to put more focus on helping clients establish a foundation of organic SEO tactics – especially for smaller law firms. This helps ensure the longevity of your digital marketing efforts.
In addition to these points we discussed earlier, Scorpion Legal Marketing does not offer exclusivity, meaning they may work with your law firm along with competing law firms in your area.
At Veritas Law Firm Marketing, we do offer exclusivity based on geography and primary practice areas. Therefore, if you work with us, we will not work with direct competitors. Period.
Overall, your decision to work with Scorpion Legal Marketing or not should be based on the preferences of you and your law firm. It will highly depend on the brand image you are trying to convey and the amount of money you are willing to invest. You should also consider whether you are ready for paid advertising or need to start out by building up your organic search engine results first.
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If you are considering getting started with or enhancing your law firms online presence, contact us today to arrange a free consultation with a senior law firm marketing consultant. We will help you understand what it takes to make your law firm stand out and thrive in the increasingly competitive legal industry with a consistently changing digital marketing landscape.