Local SEO for Attorneys

Do you want your law firm to appear more prominently in localized searches? These days, approximately 70% of internet traffic comes from mobile devices and that number is expected to increase to 80% this year. Because of this, Google has started to change the way they are displaying results, putting more emphasis on geo-targeted location-based results.


Why Is Local SEO Important?

Local directory citations are a key factor in ranking for local search as they help establish legitimacy of your business. In fact, they account for approximately 25% of all local ranking factors. Search engines want to make sure that the information they are providing to their users is accurate. You need to make it easy for search engines to understand who you are, what practice areas you support, and where your firm is located. This will help your law firm establish the trust and authority you need to improve your visibility online.

While many of your potential clients are searching Google for local information, a growing number of people are finding law firms through local business directory sites such as Bing, Yelp, YellowPages, Avvo, and more. It’s important to get your law firm listed correctly and consistently across all these online business directory sites. Local directory sites allow you to provide additional context and important backlinks to improve your website’s trust and domain authority in the eyes of Google.

More importantly, ensuring your “NAP” (name, address, phone number) and other identifying information including website address, business hours, photos, videos, and practice areas are consistent across these websites is crucial to your local SEO success. Any inconsistent information such as wrong phone numbers, incorrect addresses, misspellings, or lack of suite numbers can wreak havoc on your local search rankings.


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Google references many of these local directory sites and aggregators when determining which information about your business is accurate. If they are unsure due to inconsistent information, they may end up showing the wrong information for your business, or even worse, not showing your business at all in search results.

At Veritas Law Firm Marketing, we specialize in local SEO for attorneys. We have a direct API connection with over 70 of the top local directory citation sites, and data aggregators which means that we can get your information updated fast, and ensure it remains accurate. When your law firm appears in our comprehensive network of 70+ authoritative local directories, Google is more likely to display your listings in the local pack search results. Let us help ensure your business listing is completely accurate around the clock so your law firm can achieve better search rankings online.

If you are interested in local SEO for attorneys, contact us today to arrange a free consultation with our dedicated law firm marketing specialists.

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