Social Media Marketing for Attorneys
Many smart attorneys these days are leveraging social media to help their law firms gain exposure and engage with their potential clients socially. If you want to do the same, you need to start with a great looking website that delivers a lot of educational content about the services you provide, and the frequently asked questions your potential clients have.
Social media provides enormous potential for you to make new connections, strengthen existing ones, and brand yourself as a thought leader in your space. The more people that are searching and finding your social media channels, the more traffic it will end up driving to your website, which improves your SEO and search engine rank.
Social media marketing for attorneys also helps drive new referrals, as people tend to look at social media recommendations in the same way they look at recommendations from friends, or online review sites. This helps you establish trust and authority online. Let’s explore social media marketing for attorneys and a few of the best options available for generating new clients online.
How Does YouTube Marketing Work for Attorneys?
Would you rather read an article about no-fault benefits, or watch a video with an experienced attorney explaining exactly what you need to know? According to studies where both video and text are available on the same page, a whopping 72% of people would rather watch the video to learn about a product or service. Great websites are able to leverage both and provide the information people need in whatever format is most convenient for them. Having a YouTube channel for your law firm provides an excellent opportunity for you to provide a ton of helpful information to your potential clients in a quick and easy format that is easy to absorb. Videos have proven to be much more engaging than plain text, and allow you to grab your audiences attention, showcase your expertise and personality, creating more interest in your firm.
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How Does Facebook Marketing Work for Attorneys?
Facebook provides a great opportunity for you to speak directly to your audience and start an open dialogue. We publish daily Facebook updates on behalf of our clients in the form of educational blog posts, videos, relevant local news, legal humor, and other pieces of high quality content that attracts a lot of attention and engagement in your firm. We also leverage Facebook Ads to draw even more engagement and interest in your firm by specifically honing in on your target demographic and providing a message that speaks directly to them in their time of need. Learn more about social media marketing for attorneys by scheduling a free consultation.
How Does LinkedIn Marketing Work for Attorneys?
LinkedIn is another great way to leverage the power of social networks to increase interest in your firm and attract new clients. Most LinkedIn profiles tend to be rather boring and read more like a resume. By showcasing your videos, content and providing a wealth of helpful information to your connections, you can improve your credibility and position yourself as a thought leader in your space. This translates to more referrals, more website traffic, and more clients for your firm.
How Does Twitter Marketing Work for Attorneys?
Twitter is another excellent opportunity for attorneys to leverage the power of social media to increase brand awareness and showcase their expertise. There are over 326 million active Twitter users today and that number continues to grow. Roughly 46% of Twitter users use the platform on a daily basis, which means that you have an excellent opportunity for your message to reach a large volume of people in need of your legal services. Again, content is key. Instead of providing static boring information, the key is to leverage your great content and educational resources to provide real value to your end users, thereby increasing trust and authority in your niche.
If your law firm is not currently leveraging social media as a part of your marketing strategy, you are missing out on a huge opportunity to interact with your local community and build your brand. Building a relationship starts with establishing trust, and social media marketing for attorneys is a great way to bridge the gap, and create an open dialogue between your firm and the community. If you’re interested in learning more about social media marketing for attorneys, contact us today to arrange a free consultation with our dedicated law firm marketing consultants.
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