Lawyers, attorneys, and law firms all need proper marketing strategies in place to help potential customers find them. A law firm’s website should be able to teach visitors about services and practice areas. Websites also need to have the features necessary to guide a visitor through the buying process.
Since many lawyers don’t have the time or expertise required to build and implement a whole marketing strategy, finding a digital marketing agency to help may be beneficial.
However, not all marketing agencies for lawyers are worth the cost. It’s essential that you do enough research to learn about an agency’s products or services, customer service, pricing, and more.
Below is a Lawlytics review that can help you learn what services the company offers, how much it costs, and what other customers and marketers think of the services. Keep reading to see if Lawlytics is right for you.
What is Lawlytics?
Lawlytics is a digital marketing agency for lawyers and law firms. Lawlytics was founded by a lawyer who wanted to provide high-quality marketing services for other lawyers. The entire Lawlytics team is led by attorneys, and the company’s website allows you to “meet” most, if not all, of the people who work for Lawlytics.
Lawlytics strives to stay up-to-date on marketing practices and tools to provide its clients with the most effective marketing practices. The company also ensures customers that there are no long-term contracts and that they will always own their website.
In addition, Lawlytics allows its clients to make changes to their marketing needs along the way, so you won’t be stuck with products or services that no longer serve your business goals.
What services does Lawlytics offer?
Lawlytics primarily offers websites for lawyers and law firms. However, clients can add some services with their website to receive additional marketing help.
Whether you have an existing website or you need to start from scratch, Lawlytics can design a website that is built around your brand and business goals. It also offers unlimited design changes if something isn’t exactly how you want it.
Lawlytics provides lifetime customer support, so you can contact them with any marketing questions. Clients also have access to a drag-and-drop website builder. Therefore, they have the freedom to make their own website changes with an easy-to-use design system.
Lawlytics can also optimize your website for search engines, which may help your rankings if the company keeps up with algorithm updates and new SEO strategies.
Lawlytics can equip your website in forms that help with lead generation, social media integration to make it easier for visitors to connect with you, and Google Analytics reports that help you gain insight into your audience and their browsing behaviors.
Based on the information provided on the Lawlytics website, it seems as if the company provides a one-size-fits-all strategy. While some of the services may be proven to be effective, some law firms may need slightly different techniques.
How much is a Lawlytics website?
Lawlytics is one of the most transparent marketing agencies when it comes to pricing. While it doesn’t require long-term contracts, its services are offered on a subscription basis, so you must pay every year or every month to continue receiving the services.
You can calculate a price on the Lawlytics website by providing some of the following information:
- Your location
- How many lawyers are in your firm
- Your number of offices
- Whether you have a current website
- Your name
- Your email address
We calculated a price for a law firm located in Arizona with one location, 2-5 lawyers, and no current website. Lawlytics quoted either $179 per month paid yearly or $225 per month paid monthly.
Compared to other digital marketing agencies, this may be an affordable price, but you should consider prices in relation to the worth of services and leads. Make sure that you will receive marketing services that can help you achieve your goals, or you may just be wasting your money.
What do customers think of Lawlytics?
Aside from testimonials on Lawlytics’ own website, there are few customer reviews regarding Lawlytics services that provide in-depth information about their experience.
However, other lawyers and marketing experts have weighed in to let people know of what they’ve heard about Lawlytics and the effectiveness of its services.
One marketer notes their research with multiple Lawlytics websites revealed poor SEO. The websites struggled to rank on the search engine results pages (SERPs), even though each client was promised top-notch SEO services. In addition, the Lawlytics website-building platform may have been too basic to provide a well-designed and user-friendly website.
Another lawyer noted that, even though Lawlytics may be affordable to some other agencies, the services they offer are very basic which may not make it worth the cost. In addition, they noted Lawlytics’ admission that they rely heavily on Google Adwords (a basic tool that most business owners can learn to use).
Should you buy a Lawlytics website?
Lawlytics may be able to provide your law firm with a very basic website to begin building your business. Compared to some other marketing agencies, Lawlytics may be an affordable option, but it won’t be able to offer the services a business needs for long-term marketing strategies and success.
Larger businesses may want to seek the help of a marketing agency that can provide more services, such as social media management or paid advertising.
Apart from that, the company may be exaggerating some of its guarantees, such as clients owning their website. While the client may own the website, there may be difficulties when transferring to another platform, and the website may need to be rebuilt anyways.
Finally, Lawlytics does not offer exclusivity when working with law firms. For example, the company may build websites for your law firm and your competitor down the street.
Here at Veritas Law Firm Marketing, we provide lawyers and law firms with fully-customized websites and a variety of other marketing services. We also offer exclusivity, so we won’t work with your competitors. Contact us today to discuss your marketing needs.