Video Marketing for Attorneys
One of the most compelling ways to encourage your website visitors to contact your office is to give them the opportunity to meet you before they even enter your office. Video marketing for attorneys allows you to tell your story and showcase your expertise.
By providing educational videos on your law firm website, you allow your website visitors to find and digest the legal information they are looking for quickly and conveniently. Research shows that 72% of consumers would rather watch a video than learn about a legal service by reading text. If a picture is worth 1,000 words, video marketing for attorneys is priceless!
Did you know that U.S. adults watch an average of 1 hour and 16 minutes of video per day on their digital devices? YouTube, which is the largest video sharing platform in the world has over 4 billion video views every single day. It’s hard to deny the growing impact of video marketing for attorneys, and how it can help increase your law firms visibility, engagement, website traffic, and marketing ROI.
Today, Google uses over 200 ranking factors to determine your website’s quality score. Their algorithms monitor and remembers the interactions of people using it’s search engine. The amount of time someone spends on your page is a good indicator of user intent, and content relevance. By providing educational videos, it keeps your website visitors engaged, and on your page longer, indicating to Google that your website is full of useful, relevant information. If your pages consistently keep visitors on them longer than your competitors, Google will adjust the search results to favor your website.
On-site video marketing is included with all of our SEO programs at no additional cost, because we know how important they are to ensuring your online success. We optimize all of your videos for SEO and then add them throughout your website on all relevant pages to surround your website visitors with the information they are looking for, but we don’t stop there. We also create a custom YouTube channel for the firm, and share all of your educational videos socially for maximum reach. The videos are also transcribed to give your website users the option to digest the content in their preferred format.
Video marketing for attorneys allows you the opportunity to connect with your website visitors like never before, and establish a level of trust and comfort before they even step foot in your office. Attorney websites with educational videos tend to have better conversion rates, and better overall performance online. Contact us today to learn how video marketing for attorneys can help your firm grow.