Law Firm SEO Services
Comprehensive Search Engine Optimization For Attorneys
Law Firm SEO, also known as Search Engine Optimization enables your law firm to be found online when people in your area are seeking the legal services you provide. The key to law firm SEO is to create a wealth of high-quality content and educational information that provides real value to your website visitors.
We live in the age of instant gratification, and if you don’t make it easy for your potential clients to get the answers they need, they will likely find those answers elsewhere.
People like options, so it’s equally important to provide your valuable information in a variety of formats. This means offering text-based content, videos, eBooks, blogs, etc. to allow your website visitors to read and digest the information in their preferred format.
How Does Law Firm SEO Work?
According to a Google Consumer Survey, 96% of people seeking legal advice use a search engine to find answers to their questions. With the influx of smartphones and tablets, the days of the phone book are long gone. One of the worst things you can do for your law firm is to not appear in local searches when people have questions about the practice areas you support.
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Our dedicated law firm SEO experts optimize your website with the keywords most relevant to your firm, and the practice areas you support; but we don’t stop there!
We also optimize your website for the common questions related to every practice area your firm supports. These “information queries” are typically presented in the form of a question such as “What are the no-fault benefits in New York State?” or “What are the DWI penalties in New Jersey?”.
These are some of the most important queries to optimize for because they are located in the “awareness phase” of the client’s journey. In this phase, potential clients are seeking information to help them understand their rights and decide who to retain to help them.
If you can connect with visitors in this crucial phase, and help them better understand their legal issue, you have a much better chance of converting the visitor into a client.
First impressions are everything. In fact, 72% of people seeking legal advice only contact one attorney. Providing a wealth of valuable information and helpful resources on your website will help your firm gain visibility and traffic from search engines. This will help ensure potential clients find your firm first when performing searches related to the practice areas you support.
What Is Video SEO?
Video marketing is a crucial component of all of our law firm SEO and digital marketing programs. In fact, video marketing is so important that all our law firm SEO programs include on-site video production at no additional charge.
Video marketing is one of the most effective ways to communicate and connect with your clients. Many people would rather watch a short video, than read an article about their legal issue. These educational videos allow you to showcase your expertise, and brand yourself as an expert in your field.
Are you ready to take your law firm to the next level? We are dedicated to helping law firms grow by providing quality SEO for lawyers. Get a competitive advantage over your competitors and start attracting qualified new clients today with law firm SEO by Veritas Law Firm Marketing.