Law Firm Website Analytics Reporting
Improve Your Online Success With Our Comprehensive Tracking & Reporting System
Imagine that you have the car of your dreams, but it doesn’t have any gas. That vehicle will be worthless to you until you top off the tank. The same is true for owning a website without any tracking measures in place. It’s impossible to get the most out of your website without law firm website analytics reporting. Unfortunately, lots of attorneys are afraid of the idea of diving into analytics. They fear the information will be confusing and impossible to decode.
It’s actually easier to track and interpret analytics than you might think. Let’s look at some of the top analytics you need to track, as well as the easiest way to get it done.
Website traffic is considered the most basic of law firm website analytics reporting, but don’t discount its importance. Website traffic analytics gives you a quick view of the health of your website. If the traffic is declining, you know your marketing efforts aren’t reaching your target market. If it’s staying steady, you need to do more to find new people, and if it’s increasing, your efforts are working.
It’s also very interesting to look for traffic spikes after certain marketing efforts take place. For instance, you might notice a huge spike in traffic after running a pay-per-click advertising campaign or your website might bring in more traffic after you write a blog post on a popular topic. It’s important to know this so you can use that information moving forward.
You also need to look at your unique visitors and repeat visitors, as this gives you additional insight into your marketing efforts. Unique visitors show that your outreach campaign is working, while repeat traffic indicates that your site offers a great deal of value to visitors.
Finally, you need to look at your traffic sources. How are people finding your website? They can find it from organic search, referrals, by typing the URL into a search engine, and through social media channels. This will give you a picture of which methods are working, and which ones need tweaking.
Law firm website analytics reporting should also include keyword rankings. It’s important to see how each keyword is performing regarding SEO and PPC. You can see exactly where each keyword ranks, so you will know which keywords are performing the best and which ones should be left out of your campaign moving forward. This will help you save money by only using keywords that perform. It also makes it easier to reach prospective clients when you have the best keywords in the business.
Social Media Engagement
Social media marketing is a huge part of attracting new clients. These days, pretty much everyone is on social media, so your law firm can use this platform to educate potential clients and bring them to your website.
If you are going to accomplish that, engagement is the key. You need people to like, share, and comment on your content. If no one is interacting with it, your campaign won’t be successful.
That’s why you need to track social media engagement metrics. Find out which pieces of content are the most popular and which pieces of content people ignore. You might find that your followers only like content that educates them on specific facets of the law, or you might realize your followers prefer content on current events.
When you look at social media engagement metrics, pay special attention to:
- The number of positive actions (likes, shares, etc.).
- Average engagement rate.
- Amplification rate.
- Virality rate.
Look at each metric to determine your social media strategy moving forward. You only want to use high-performing content, and by tracking metrics, you’ll be able to do just that.
Many lawyers are surprised that they can track phone calls. Calling a law firm might be an offline action, but it can still be tracked online, and the data provided is extremely useful.
Getting people to pick up the phone and call is a big part of law firm marketing, so it’s necessary to see how those calls convert. You also need to see which marketing efforts lead to the most calls. You can segment the calls to determine this.
You can even use the data to see which keywords drive the call and how much you have to pay for each conversion.
As with any other metric, call tracking data is used to fine-tune your efforts. Once the data is in hand, you can make changes to your marketing campaign to increase your call volume and conversions.
AdWords is one of the most powerful tools you have for your law firm. With the help of PPC ads, you can get out in front of your target market. Your ads will be displayed on top of the search results and on relevant websites, and help with everything from brand recognition to conversions.
It’s important to track your conversion rates and keyword performance across all ad campaigns. This will help you optimize your ads and increase your return on investment.
Online review tracking is a form of reputation management. It is important to find out what your clients say about you online. First, you want to boost your positive reviews, and second, you need to address your negative ones. In order for that to happen, you need to see analytics for your reviews.
This will also let you know how often people review your firm. If you aren’t getting many reviews, it’s time to change that. Your marketing company can help you solicit reviews from your clients to boost your online presence. Then, you can use those reviews on your website and social media channels.
Introducing Our 24/7 Client Reporting Portal
If you try to handle all the tracking and reporting on your own, you’ll be bogged down in the details and have a difficult time taking care of your other tasks. Fortunately, we are here to help. Our portal provides law firm website analytics reporting that is user-friendly and easy to understand. You will find all the important metrics in one spot, and it will be easy for you to see how your firm is performing in all key areas.
Because our system is integrated directly with Google Analytics, the Google Search Console, and Google Ads, all the data is provided in real time. That means you can log in at any time to find out where your clients are originating from, how they are interacting with your website, and how much money your firm is making with your marketing campaign. You can also analyze your competitors to determine if your marketing strategy needs to be tweaked.
Of course, you don’t have to handle the burden of this on your own. We are always available to go over your law firm website analytics reporting with you and help you determine the best path forward.
Get Started With Law Firm Website Analytics Reporting Today
Increase your ROI and boost your conversions with the help of law firm website analytics reporting. Let us work with you so you can see how your marketing efforts are performing and what you need to do to reach even more potential clients. With our help, you can move past your competition and get a bigger piece of the market share.