You may not realize how important it is to have online reputation management, but did you know that people put trust in online reviews just as much as they trust their friend’s opinions. If you are not managing your online reputation, a handful of bad reviews can take your trust for potential leads. We can help you take care of your reviews to improve your online reputation.
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Four Steps for Successful Online Reputation Management
Managing your online reputation can help you draw in more leads. The following information walks you through the necessary steps to online reputation management. Please keep reading to learn more about how you can improve your reputation.
#1 Determine Where You Want Your Reviews to Go
Several platforms hold client reviews. We can help you determine where you are most likely to be seen online by potential clients. That may be on Avvo, Facebook, or your website itself. Once we know where your reviews will go, we can devise a plan to manage and monitor those reviews.
#2 Reach Out to Clients for Reviews
How many clients have you helped win their cases, and they have left very happy with your legal representation? Probably a lot more than the number of reviews that you have. That is why it is important to reach out to these clients to ask them to leave you a review. It can be as simple as sending them an email with a link to leave a review after their case closes.
You can guide them on how to frame their review by asking them specific questions about their experience. For example, you can send a link for a review with questions such as “Are you happy with the results you got?” or “Would you be likely to recommend us to a friend?”
#3 Monitor Your Reviews
It is not enough to open your business up to reviews and then forget about them entirely after you ask clients to leave reviews.
An important part of online reputation management is having someone dedicated to monitoring your reviews. If not, you could have fraudulent reviews marring your reputation.
Sometimes people leave reviews on the wrong business by accident. It is important to monitor your reviews to catch these mistakes before they hurt your online reputation.
Other times, people can purposefully leave fake reviews about your law firm to try to deter clients from reaching out to you. This could be done by your competition to draw your potential leads their way. We make a point to keep an eye out for these types of reviews to have them taken down.
#4 Determine When to Respond to Reviews
Responding to reviews is very important. You can benefit from responding to both positive and negative reviews.
Validating positive reviews shows your clients that you care about them even after they have won their case. It can show potential leads that you keep in touch with people and appreciate them as people.
When someone leaves a negative review, reaching out to them can show your clients and potential leads that you are willing to resolve an issue. In some cases, if you can help resolve the problem that the reviewer has, you can encourage them to remove this negative review.
Request Your Free Website Audit Today
You can uncover vital information about your website when you request your free website audit from our senior law firm marketing consultant. Learn about your website speed, how you stack up to competition, your online reputation management, and more.
We would be happy to take your call immediately if you want to improve your marketing plan.