Are you frustrated seeing other attorneys in your area performing better online? Far too often, great attorneys are passed over for lesser attorneys simply because their online marketing is not as good as the competition. If you want to start seeing results online, our law firm marketing experts can help you. Get real growth that shows in your clientele. Here are some tips for successful injury lawyer marketing. Please keep reading to learn more, then reach out to us to get a free website audit.
Be Visible on Google Searches
When you want people to start engaging with your website, they need to be able to find you. Our Search Engine Optimization services work with Google to get them to show your website at the top of people’s searches.
For example, if you are in Miami looking to get car accident clients, we will target keywords like “injury lawyer in Miami” so that then people type that into the search engine, you will show up in their searches. The more visible you are in Google searches, the more likely you are to start seeing engagement on your website.
Have a Website Optimized for Mobile Phones
With almost 95% of the people in the US having a mobile phone, you need to have a website that is going to be suited for use on their phones. A huge part of successful injury lawyer marketing comes from having a good website in general. Of course, you want it to be easy to use both on a desktop computer and a smartphone. It should also be informative, full of educational content. The sign of a successful website is one that invites people to call to set up a consultation with you.
When you have a website that lets people learn about their case, establishes you as someone who is going to be able to help them, and invites them to call you, then you will start seeing results.
Be Visible Even When They’re Not on Your Website
With Google display ads, you can start showing up in advertisements when people who have previously visited your website go to other pages that show ads. For example, if you have someone on your website looking at you for their motorcycle accident, but they are not ready to call, they will start seeing your Google display ads when they are perhaps online looking at the weather on a page that displays ads.
The idea here is that, for those who need more time before calling a lawyer, you remain visible to them so that they are more likely to return to your website and call you. As the phrase goes, “out of sight, out of mind” and we want to avoid that happening with potential clients.
Get Started with Our Law Firm Marketing Experts
If you are unhappy with your online presence but you are not sure where to start, you get started with us right away. When you get a free website audit with us, we can help you determine what needs to be done with your website in order for you to start getting more phone calls.