How Live Chat Can Benefit Your Law Firm
Law firms can easily improve their marketing strategies on their website by offering a live chat feature. Using live chat software gives your website visitors an easy way to contact you and get their questions and concerns answered right away, which may help you stand out among other law firms that may not offer live chat on their websites.
While it benefits your website visitors, it’s also benefiting you. With live chat, you’ll be able to generate more leads and possibly move your leads through the sales funnel faster by scheduling consultations and offering them valuable answers to their questions instantly.
Something to consider when implementing a live chat feature on your website is the ethical standards that the American Bar Association has set for lawyers’ websites. Once you’ve reviewed them, here are some of the main benefits of using live chat on your website:
Easy to Implement
Installing a live chat feature on your website doesn’t require a ton of technical knowledge as some people believe. At Veritas Law Firm Marketing, we can get your fully branded chat service up and running in just a couple of weeks. Our 24/7 chat representatives will be thoroughly trained on your firm and have a complete understanding of the practice areas you support, and how to best connect your web visitors to best attorney for them. With our website chat service, you can make even the most basic law firm website engaging and dynamic in just a few simple steps without the use of in-depth knowledge on computers. And once we install the code on your website, all you have to do is wait for people to visit your website and use it.
Once someone goes on your website, the live chat feature will be available for them to use. Once they decide they want to chat, one of our 24/7 representatives will be available to assist them. Our chat representatives goal is to get a summary of the issue the web visitor is facing, obtain the website visitors contact details, and let them know an experienced attorney will get back to them as soon as possible to help them for a consultation. Once a chat session is complete, you will receive an instant notification with a full transcript of the conversation for easy follow-up. We can send the notifications via email, text message, or both so you can get back to your new potential client as soon as possible.
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Make a Good First Impression
Most people who need the help of a lawyer are looking to get their questions answered as quickly and conveniently as possible, so live chat allows them to contact you and gives them relief compared to having to use contact forms and wait for you to reply by email or phone.
Being able to offer your website visitors their answers as quickly as possible helps you build trust between you and your leads, and a relationship can be built off the feeling of your easing their anxieties and fears in a possibly stressful situation.
Gain Competitive Advantage
Tying it in with the last benefit, being able to help your prospective clients in stressful situations may be exactly what they need to choose you to help them in their time of need. During these stressful times, as your prospective clients are searching multiple sites for the answers they need, your website may stick out to them by offering a live chat feature where they can get their answers quickly and easily.
Save Time With Client Intake
Depending on the software that you use, you may be able to intake clients and leads even when you’re busy or it’s outside of business hours. You can utilize our 24/7 website chat service to perform new client intake, and pre-screen potential clients without taking time away from your office staff. This will allow you to have a detailed summary of the situation prior to even starting your consultation, saving you time.
You’ll also save money by not having to hire someone to constantly be handling administrative tasks that include inquiries from the live chat function on your website.
Increase Conversion Rates
You don’t want the money you spent on your website (and not to mention the rest of your business) to go to waste. Therefore, you want a website design that is going to convert your visitors into clients. Live chat increases your chances of converting leads into clients, since you’ll be able to offer them answers and valuable information quickly and easily.
Our live chat service increases leads and conversion rates by about 20% on average, so the investment is well worth it.
Having a live chat feature on your website is an excellent way to improve your marketing strategies via your law firm website. Website visitors are likely to find you more valuable and trustworthy and may end up converting to clients. If you’re looking for a way to build stronger relationships with your leads, adding a live chat function to your website is the way to go. If you are interested in adding 24/7 web chat to your law firm website, please contact us to arrange a free website audit with our dedicated law firm marketing consultants.
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